Who is this for?
B2B companies that want to sell more and do more, and the CEOs, CMOs, CROs, COOs and investors behind them.
What problem do you solve?
Two problems sit behind slow growth: a market that has yet to see why it should choose you, and teams buried in work that AI could take off their hands. We fix the first by changing your story and how you go to market, and the second by building the tools and agents that change how you work.
What changes?
Your market sees sooner why it should choose you, your sales team spends its time with the right buyers and your people get hours back every week.
Who will I be working with?
A senior team led by Dan Ilett, with specialists from our network in research, AI engineering, design, data and sales enablement brought in for each piece of work.
How do we start?
With one of two small first steps: a half-day Mirror workshop that shows how your market sees you, or a friction audit that finds the three jobs worth handing to AI first.
How is it priced?
Fixed prices, with a clear scope and timeline agreed before we start.
Can AI just do this?
AI can write words and code quickly. Knowing which words your market will believe and which jobs are worth automating comes from asking the right questions and long experience, so we use AI for speed and keep the judgement with people.
Do you use AI?
We use it every day, with agents running much of our research and our own businesses running on the tools we build for clients. We are members of the Claude Partner Network and the judgement on a high-value decision stays with people.
We want to rebuild marketing around AI. Can you help?
Yes, we map where your team’s time goes, build the agents and workflows that take on the production work and train your people to run them.
Where do we start with AI in operations?
With a friction audit. We map where your team’s time goes, pick the three jobs worth handing to AI first and have the first one working within weeks, with your people approving what goes out.
Will it work with our systems?
Yes, we build to work with the systems you already run, then hand over to your team or your integrator so it keeps running after we leave.
Who can help us use AI in sales and marketing?
The Proposition, a London AI company led by Dan Ilett. We find out what your customers want, build the propositions, sites and outreach engines that win them and use AI to take friction and cost out of how you sell and serve.
What is synthetic customer research?
Synthetic customer research tests messages, offers and pages on AI customers modelled on published consumer and buyer research, so you see what lands before anyone real reads it. We built Dutified on the same approach for financial services.
Where do you work?
We are based in London and work with leadership teams around the world.
Member of the Claude Partner Network
Dutified
