How Dan works
How the work runs
The work runs in five stages and each one is bought on its own, fixed price and fixed scope. You can start at any of them and stop when you are happy. Clients usually start where their problem is rather than at the beginning.
The Mirror
Proposition research. What your customers, your lost prospects and the market think of you, in their own words. Interviews rather than surveys.
The Message
Positioning and proposition development. The story built from that research. Where you win, who you are for and why a buyer should choose you over the other three.
The Proof
Proposition and communications testing. Whether it lands, measured before you spend behind it. Includes Consumer Duty communications testing for financial services.
The Engine
Go to market, sales and marketing. The plan, the tools, the collateral and the operating rhythm that carry the story to a market.
The Room
Coaching and training. Teaching your people to tell it to a chief executive and hold the conversation that follows.
Which stage do I start at?
Start at The Mirror when you are unsure what your customers think. Start at The Message when you have the research and the story is still vague. Start at The Proof when the story exists and you want to know whether it lands. Start at The Engine when the story is agreed and nothing is carrying it to market. Start at The Room when the story is agreed and your people cannot tell it.
Do I have to buy all five?
No. Each stage stands on its own and finishes with something you can use whether or not you buy the next one.