9 resources. Playbooks, guides, an audiobook and the writing that shapes our work. All free. Drop your email, we send the file.
How technical leaders move from being asked questions to being asked for the answer.
Article · PDF Get the PDF → ArticlesHow to reduce decision risk and accelerate enterprise sales. The ten-barrier map for the modern complex deal.
Methodology · PDF Get the PDF → ArticlesThe one-page checklist for the morning of a press interview. Originally written for Erbut media-training clients.
Cheat sheet · PDF Get the cheat sheet → ArticlesWhat you are missing about how senior buyers actually pay attention. The two mechanics underneath modern enterprise growth.
Article · Web Read on TES → ArticlesAn honest essay on the question every CEO eventually asks but few say out loud. Originally a long-form column on The Executive Summary.
Article · PDF Read the PDF →The one document the C-suite actually reads. Twenty pages on how to compress your case into two minutes and remember it in two weeks.
Guide · PDF Get the PDF → Playbooks & guidesHow to land the room when the buyer sits at the top. The five frames every C-suite buyer is running, and the seven questions you need to answer before you walk in.
Playbook · PDF Get the PDF →A weekly read for commercial leaders. Honest writing on growth, narrative and the work of leading.