Find out what your pitch is doing to the room.
A structured review of the pitch your team gives today, judged against what the buyer needs to hear before they can say yes.
A sales pitch audit is a structured review of the pitch your team currently gives, measured against what the buying room actually needs to hear before it can commit. Somebody outside the business watches the pitch as your buyer would watch it, takes it apart across five dimensions and writes down what they found, so you get an honest read on where the pitch is winning attention and where it quietly loses it. The output is an assessment you can act on rather than an opinion you have to argue with.
The work suits companies whose deals are decided by a group of senior people rather than a single buyer, where the pitch has to carry technical substance and commercial argument at the same time. That covers enterprise technology vendors, professional services firms and consultancies whose growth depends on winning a small number of large decisions each year.
It suits teams who suspect the pitch is the constraint and want that tested properly, and teams who have watched a strong shortlist position turn into a loss without ever being told why. If your win rate has slipped while your pipeline stayed healthy, the pitch is usually where the answer is hiding.
The work is led by Dan Ilett, who interviewed CEOs as a Financial Times journalist before advising deal teams at IBM, Microsoft, Google and Cisco. Sales teams coached and equipped by The Proposition have gone on to close more than $1bn in new revenue.
A sales pitch audit is a structured review of the pitch your team currently gives, judged against what the buyer actually needs to hear in order to say yes. It covers the message, the proof, the structure, the objection handling and the close, and it produces a written assessment of where the pitch loses the room.
Most audits run over two to three weeks from the first session to the written assessment. Where a live pitch is already in the diary we have compressed that to a few days, so tell us the date and we will tell you what is achievable.
The deck or the script you use today, a recording of the pitch being delivered if one exists, the last few opportunities you won and lost, and access to two or three people who deliver it. Nothing needs writing specially for us.
The people who actually give the pitch, plus whoever owns the message they are given. An audit that only reaches the sales team fixes delivery and leaves the underlying message untouched, which is usually where the problem sits.
Tell us what you are selling, who you are selling it to and when the next pitch lands. We will tell you inside thirty minutes whether an audit is the right thing for you and what it would involve.