// Customer research

Win loss analysis and voice of customer research

The sales pitch is what you hope. The buyer interview is what you'll get. We run the second one before the first one starts costing you deals.

What we do

The work that moves the number.

Buyer interviews.Ten to thirty conversations, by phone, on camera or in person, with the people who decide.
Win-loss research.Why you won, why you lost, why it stalled, in their words.
Voice of customer.The language buyers use, the references they trust, the comparisons they actually run.
ICP testing.Whether the customer profile you sell to is the customer profile actually buying.

The outcome

A buyer truth-map that product, sales and marketing can act on the same week.

Who it is for

Teams losing deals they should win, planning a launch on assumptions, or rebuilding the ICP after a year of mixed signals.

Twenty minutes on a call. We will tell you what we would do, what it would cost, and whether we are the right team to do it.

The sales pitch audit turns buyer research into a verdict on the pitch.

The Safety Advantage explains why the option that feels safest is the one that wins.

Common questions

Interviews with the people who bought from you and the people who chose somebody else, so you learn why the deals actually went the way they did.

Structured buyer interviews that establish what your market values, in your buyers' words rather than your own.

Teams losing deals they should win, teams planning a launch on assumptions and teams rebuilding the ideal customer profile after a mixed year.

The interviews set the pace rather than the write up, so it depends on how quickly your buyers can be reached.