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Pitches

When the deal is too big to lose.

C-suite pursuit messaging for £2m to £200m enterprise deals. The narrative the buyer's CEO actually responds to.

Tell us the deal →
The challenge

You are winning the working group and losing the boardroom. Procurement loves you. The CEO is silent.

The diagnosis

A great mid-level relationship is not a deal.

The deck is a 60-page tour. The CEO wants six slides. Procurement gets the rest. The C-suite has not engaged. Your competitor has a sharper line and everyone in the room can hear it.

Ten people in the room, ten different agendas. The narrative has to do the politics. The team is brilliant on paper and wooden on the day. The questions go sideways.

We fix the story, the deck and the team. People-to-people pitches win. Business-to-business pitches lose.

Three ways in

Pick one. Stack them.

  • Bid check. Independent assessment of your approach and team against the six core bidding criteria. You get the honest read before you walk in.
  • Bid builder. We rewrite the story and the approach. The narrative the buyer's CEO actually responds to. Ten slides that earn the room.
  • Bid leader. We coach your team to walk in as confident trusted advisors. On-feet rehearsal, Q&A drill and live-room presence. Not transactional, not process-led.
Walk away with

The CEO leans in.

  • Business growth value. You bring outcomes, not cost, risk or technology.
  • A story that is not the deck. Your people and your narrative become the show.
  • A team the buyer wants back. They listen, challenge, innovate and offer value.
  • The room you actually need opened. Not just the procurement relationship.
Who it is for

Enterprise sales teams bidding on deals large enough that one pitch moves the year.

Across enterprise tech, banking and professional services. Deals from £2m to £200m. IBM, Microsoft, Google and Cisco have all used this work.

Who it is not for

Two groups should book a different room.

  • Teams that never pitch at C-suite level. This work is built for boardroom pursuit.
  • Anyone who wants to be told the deck is fine when it is not.
Speed

Two weeks if the calendar demands it. Four to six if it does not.

Tell us the date and we will tell you what is possible. For the right deal we have sat in the back of boardrooms, watched the pitch, then rebuilt the second meeting in 48 hours.

Fastest

Two weeks

Comfortable

4--6 weeks

Closed deals

$1bn shaped

Exec deck

10 slides

From the work
"My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements -- all culminating in losing business. Dan and the team used simple techniques focused on the client first to hold the mirror up to us. Has it worked? You bet. Win rates are up."
Christine Wyatt · General Manager, GBS, IBM
Start here

Tell us the deal.

What it is. Who it is with. When you pitch. We will tell you in 30 minutes whether we can help and what it would take.

Tell us the deal →