Speech writing and on-stage coaching for CEOs, founders and executives who have to be heard. The board update. The keynote. The all-hands. The hard town hall.
We are journalists. We write bold and brilliant speeches for CEOs who need to connect and leave impressions, not slide decks.
Clients
A first major keynote. The biggest stage you have ever stood on. The opening still doesn't work.
Davos. The UN. The state visit. The room expects more than a deck read out loud.
Twenty rooms. Ten days. One narrative that has to land in every one of them.
Every market. Every time zone. The wrong line lives on Slack for a year.
Their email persuades. Their voice does not. The board is watching.
Layoffs. A loss. A pivot. Press in the room. The first sentence has to be right.
Pick the one that fits the moment. We work all three from the same playbook.
One-on-one with a senior writer. We listen to you talk. We read what you've published. We write a speech that sounds like you on your best day. We rehearse it the day before.
Six to twelve leaders. Two days. They walk out with a team narrative they all use the same way, a speech bank for repeat use and the on-camera muscle to deliver them.
A defined moment with stakes. We write it. We direct it. We sit in the back of the room. We rebuild the second one if we need to.
A specific format. A specific arc. The CEO update most boards say is the best they have heard. Built around what your board actually wants to know.
A standing ovation. A team that quotes you on Monday. A board that listens differently. A keynote your competitor's CEO reposts. The kind of speech a journalist writes a column about.
Not a template. Not a generic keynote. A speech written to the voice you already have, on the topic you actually care about, for the room you're walking into. Then rehearsed until you know where every laugh is.
They smashed it. We were looking for journalistic flare rather than traditional marketing. We’ve struggled for years to describe what we do in a clear way. They got to know us really well and created a whole new concept for describing what we do.
The CEO had the substance. Twenty years of it. What was missing was a speech that didn't sound like every other CEO keynote that year. We wrote a speech with one idea, one story, one ask.
It got a standing ovation. It got quoted in the press. It got reposted by a competitor's CEO. The CEO has used the same arc for board updates and town halls ever since.
IN THE ROOM
STANDING OVATION
BRIEF TO STAGE
What is it? Who's it for? When do you go on? Thirty minutes is enough for us to tell you whether we can help.