Service / 02

B2B brand positioning

Unclear positioning is unclear growth.

Buyer interviews, strategic narrative and an owned category. Six weeks. London and remote.

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Distinct architecture against a clear sky

Start with the playbook

Want it on paper first?

Positioning is what the C-suite hears in 30 seconds. The five frames every buyer is running. ~30 pages.

Start with the playbook

Selling to the C-Suite. Free.

The diagnosis

The market hears noise where it should hear a category.

New hires take six months to explain you. Onboarding is repetition without conviction. Sales paraphrase, badly. Buyers compare you to the wrong competitors and benchmark you against products that solve a different problem.

Your investor deck and your sales deck do not match. One is ambitious. One is safe. Boards and buyers both notice. You launched a new category and nobody noticed. The market is not doing the work for you.

This engagement fixes that. Buyer truth, a new strategic narrative and a line your whole team owns. Built in six weeks.

How we work

The Mirror. The Message. The Plan.

01 The Mirror. Eight to twelve buyer interviews. An audit of how your positioning actually lands on the homepage, in the sales call and against three competitors.
02 The Message. The strategic narrative, written long and short. The arc your CEO can tell from a stage. The line nobody else can credibly say.
03 The Plan. The rollout. Homepage copy. Sales deck rewrite. Onboarding materials. The handover that means your whole team is on one message.

Walk away with

An owned category. A team on message.

Buyer truth. What your market actually thinks, in their own words.
A strategic narrative. Long form and short form. Board-ready and sales-ready.
An owned category. The position your competitor cannot claim.
A team on message. Sales, marketing and leadership saying the same thing.
Pipeline based on real demand. Not a guess. The story your market trusts.

Who it is for

Listed companies and B2B firms from £5m to £500m+.

Founders, CEOs and CMOs who know the story is broken and need the evidence, the new narrative and the plan to carry it.

Who it is not for

Two groups should look elsewhere.

Companies wanting brand guidelines and logo work. This is positioning strategy, not visual identity.
Companies not willing to share real buyer access. The Mirror requires real conversations.

Format

Six weeks. Short, sharp sprints.

We drop in fast, bring you the evidence and the honest challenges, and deliver the new story. London and remote.

Duration

Six weeks

Format

Sprints

Interviews

8--12 buyers

Delivery

London + remote

Common questions

Questions people ask before they start.

What is the Brand Positioning engagement?

Buyer interviews, a strategic narrative and an owned category, built in six weeks. We use the Mirror to find buyer truth, write the message long and short, then deliver the rollout across homepage, sales deck and onboarding so your whole team is on one message.

Who is it for?

Listed companies and B2B firms from five million to five hundred million plus in revenue. Founders, CEOs and CMOs who know the story is broken and need the evidence, the new narrative and the plan to carry it.

Who is it not for?

Companies wanting brand guidelines and logo work, because this is positioning strategy not visual identity, and companies not willing to share real buyer access, because the Mirror requires real conversations.

How long does it take and how is it delivered?

Six weeks of short, sharp sprints, with eight to twelve buyer interviews, delivered in London and remote.

How do I start?

Book a call. Thirty minutes to tell us what is broken and when you need it fixed. Replies within 24 hours.

Start here

One call. Thirty minutes.

Tell us what is broken and when you need it fixed. We will tell you whether we can help and what it would take. Replies within 24 hours.