Playbooks, guides, an audiobook and the writing that shapes our work. Free, no fluff, written for commercial leaders who have to make the next move.
Each one is a piece I give clients before a workshop. Pick the resource that maps to what's in front of you this week.
The Trust Model. How technical leaders move from being asked questions to being asked for the answer. A short, sharp read on the difference between credibility and authority — and the four moves that close the gap.
Format: PDF · ~10 minutes · Free
The one document the C-suite actually reads. Twenty pages on how to compress your case into something a director can scan in two minutes and remember in two weeks. Includes the template I use with clients.
Format: PDF · ~20 pages · Free
Mastering press interviews in 45 minutes. From the journalist's side of the table. What reporters actually want, how they decide who makes the cut, and the six moves that get you quoted instead of edited out.
Format: MP3 + PDF transcript · 45 minutes · Free
A branded PDF playbook. How to land the room when the buyer sits at the top. The five frames every C-suite buyer is running, and the seven questions you need to answer before you walk in.
Format: PDF · ~30 pages · Free
Nine resources and counting — playbooks, guides, an audiobook and articles. All free.
A weekly read for commercial leaders. Honest writing on growth, narrative and the work of leading. No fluff, no spam, free.