Pitches

When the deal is too big to lose.

Pursuit narrative, executive deck and live-room rehearsal for sales pursuits where the buyer sits in the C-suite. We have helped close $1bn in deals.

Book a 30-min call → Pitching in 14 days? Tell us on the call.

Clients

BT Cisco Microsoft IBM Google Cognizant Capgemini LinkedIn Siemens HCL Sage SEB Rabobank Toshiba Kyocera LG Equinix BBVA Virgin Money Nordea
If this sounds like you

You know the CEO won't understand your pitch when…

The deck is a 60-page tour.

The CEO wants six slides. Procurement gets the rest.

The C-suite has not engaged.

You're winning the working group. Losing the room you actually need.

The competitor has a sharper line.

You can hear it. Your team can hear it. Nobody has fixed it.

Ten people in the room. One decision.

You're pitching to ten different agendas. The narrative has to do the politics.

The team is under-rehearsed.

Brilliant on paper. Wooden on the day. The questions go sideways.

Procurement loves you. The CEO is silent.

A great mid-level relationship is not a deal. The room you need has not been opened.

What changes

The CEO leans in when…

You bring business growth value. Not just cost. Not just risk. Not just technology. The story stops being the deck. Your people start being the show. The buyer wants them back.

Three ways we sharpen your pursuit.

Bid check. Bid builder. Bid leader. Pick one. Stack them. We work where the deal is large enough that one pitch moves the year.

  • 1
    Bid checkIndependent assessment of your approach and team against the six core bidding criteria
  • 2
    Bid builderWe rewrite the story and the approach. The narrative the buyer's CEO actually responds to
  • 3
    Bid leaderWe coach your team to walk in as confident trusted advisors. Not transactional, process-led sales people
“

My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements. all culminating in losing business. Dan and the team used simple techniques focused on the client first to hold the mirror up to us. Has it worked? You bet. win rates are up.

CW
Christine Wyatt
General Manager, GBS, IBM
Case · Enterprise tech pursuit
$1bn
In closed deals shaped through this work
The pattern behind the closed deals

People-to-people pitches win. Business-to-business pitches lose.

The deck stops being the show. Your people and your story become the focus. They listen, challenge, innovate and offer value. The buyer wants them back.

Across enterprise tech, banking and professional services we have shaped the narrative for pursuits totalling $1bn in closed deals.

$1bn

IN CLOSED DEALS

10

SLIDES IN THE EXEC DECK

2

LIVE-ROOM REHEARSALS

Explain

Tell us the deal.

What it is. Who it's with. When you pitch. We will tell you in 30 minutes whether we can help and what it would take.

How fast can you build a winning pursuit?
Two weeks if the calendar demands it. Four to six is comfortable. Tell us the date and we will tell you what is possible.
Will you sit in the room with us?
For the right deal, yes. We have sat in the back of boardrooms, watched the pitch, then rebuilt the second meeting in 48 hours.
What if we already have a deck?
We sharpen what is working and rebuild what is not. If the architecture is right we surgical-edit. If it is not we start clean. We tell you which on the call.
What size of deal does this work on?
Where one good pitch moves the year. That has been £2m. That has been £200m. The pattern is the same.
What does the buyer remember on Friday?
Your people. Your story. The one thing their CEO cares about. Not the deck.
Ready when you are

Tell us about the deal.

What it is. Who it's with. When you pitch. We will tell you in 30 minutes whether we can help and what it would take.

Book a 30-min call → Booking calls this week.