The Workshop · London · By application

Fix your growth in a day.

A paid intensive for CEOs and leadership teams whose growth has stalled, plateaued or is about to step up. Twelve seats per session. We rebuild your commercial story in the room, with you.

Apply for a seat → Twelve seats. Application required.

The companies that grow fastest are the ones whose story the market is already telling for them. The Workshop is how you build that story in a day.

Who it is for

You should be in the room if…

Growth has flat-lined.

Pipeline is fine. Conversion is not. The board is asking why. The team is out of new ideas.

A raise or exit is in the next twelve months.

The story has to do the work between now and then. It is not yet ready.

An acquisition is bedding in.

Two go-to-markets. One company. The market will only buy one story. You have not yet decided which.

A new CEO is in the hot seat.

Year one is make-or-break. The team is watching. The board is watching. The story has to land in the first month.

You are launching a new category.

The product is ready. The market language is not. You need to name the gap before competitors do.

Your sales team is brilliant on paper. Wooden in the room.

Their email persuades. Their voice does not. Win rates lag the pipeline.

What you leave with

A day. A diagnosis. A plan.

This is not a course. It is a working session with twelve other leaders and a small team of senior advisors. By the end of the day you walk out with a tangible product.

The story your market will repeat.

Drafted with you. Tested in the room. Built around the customer truth, not your slide library.

  • 1
    A diagnosis of the gapWhere your current story is and where the market needs you to be. Named, not hinted at
  • 2
    A draft strategic narrativeThe line. The arc. The proof points. Written in your voice, in the session, with you
  • 3
    A 90-day commercial planWhat changes. When. Owned by whom. Built to ship the day after the workshop
  • 4
    The leadership, capability and connection movesWho needs to change behaviour. What capability you need to build. The buyers and partners we can introduce
The format

One day. One room. Twelve leaders.

Hands-on. No slide-ware. Dan Ilett leads. One invited guest per session. Central London.

01

Pre-work

A short brief once your application is accepted. Your current story. Your current commercial picture. The moment your company is in. We come into the room ready to work.

02

The day

Diagnosis in the morning. Story-build in the afternoon. Peer challenge throughout. Not a lecture. A working session.

03

After

A written readout within 48 hours. A 30-day check-in call. The introductions we promised in the room. Optional follow-on engagement if you want one.

“

Dan and the team used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

Has it worked? You bet. Win rates are up.

IBM
Christine Wyatt
General Manager, GBS, IBM
Workshop questions

Before you apply.

How do I register for a workshop?
Apply through the form below or the Book a call link. We use the call to understand the moment your company is in and confirm whether the workshop is the right fit. Accepted applicants get the date, the venue and the pre-read.
Who is the right fit?
CEOs and founders of scale-ups. PE-backed C-suite preparing for a raise, an exit or a year-one number. Mid-market leaders whose growth has plateaued. The bar is whether one good story can move your year. The room works best when everyone is at that level.
Who are the main speakers?
Dan Ilett leads every session. Each workshop has one invited guest. Past guests have included senior journalists from the FT and Economist Group, operators who have run commercial transformations inside Fortune 100 companies and founders who have closed nine-figure rounds.
What does it cost?
Priced on the call. The workshop is a paid intensive. Twelve seats per session, senior people in the room, hands-on work that delivers a tangible product by the end of the day. We tell you the seat fee once we know the moment your company is in.
What if my whole team needs this?
We run private workshops too. Same format, your leadership team only. Half-day, full-day or two-day depending on the scope. Tell us on the call.
What do I bring?
Your homepage. Your most recent sales deck or investor update. The version of your company you are trying to land in the market. We will send a short pre-read once you are accepted.
Apply for a seat

Tell us the moment your company is in.

Thirty minutes. We listen. If the workshop is a fit we send the date and the brief. If it is not, we tell you what would help more.

Apply for the Workshop → Twelve seats per session.