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Service / 05

Market Performance

The deal closed. The story did not.

Commercial narrative and capability change for PE-backed, acquired and scaling companies. For when performance has to step up.

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The challenge

Investors backed the next chapter. The website still tells the last one. The board and the next round will both notice.

The diagnosis

The raise is closed. The story describes the old company.

The acquisition is done. Two go-to-markets, one balance sheet. Two pitches, two homepages, two sales scripts. Buyers can tell. A PE owner has set the year-one number. Commercial diligence said the story was a problem. They were right.

The new product line does not fit the old narrative. You have the platform but not the line that holds it together. Growth has flat-lined. Pipeline is fine. The KPIs are not. The next round is in twelve months. The story has to do the work between now and then and it is not yet ready.

Performance is leadership, culture, capability, product-market fit and the narrative that ties them together. We work across all of it.

Four levers

The whole company performs at the new level.

  • Leadership and culture. Senior team aligned around the new chapter. The right capability in the right roles. Culture lifted to match the bar.
  • Product-market fit, sharpened. What you sell aligned to what the market is buying. The wedge clear. The proof points the market actually responds to.
  • Commercial narrative. One story that ties leadership, capability and product together. Sales carries it. Marketing converts on it. The board can repeat it.
  • Capability change. AI can write the materials. We do the work AI cannot. The skills, tools and process that carry the new direction.
Four moments we step in

Different triggers. Same playbook.

  • PE-backed. Year one of the hold, year three of the integration, year five of exit prep. Whichever stage, the commercial story has to perform alongside the value-creation plan.
  • Post-acquisition. Two companies, one balance sheet. The market will only ever buy one story. We decide what that story is and lift the team to tell it.
  • Scale-up. From product-market fit to commercial-market fit. The story that closed the last round rarely closes the next one.
  • New CEO. Year one is make-or-break. The team is watching. The board is watching. The story has to land in the first month.
Who it is for

PE-backed businesses, acquired companies and scale-ups where commercial performance has to step up.

The moment is usually a trigger: a deal close, a round, a new CEO, an exit timeline. We work alongside the operating partner and the value-creation plan.

Who it is not for

One group should look elsewhere.

  • Companies at steady state with no chapter change on the horizon. This work is for moments of transition, not incremental improvement.
Format

Scoped to the moment. From narrative sprint to full transformation.

We work on the engagement that matches your timeline and your trigger. A twelve-week narrative sprint or a twelve-month transformation. The first call defines the scope.

Fastest

Narrative sprint

Full programme

12 months

Client types

PE, scale-up, listed

Delivery

London + remote

Start here

Tell us the trigger.

The deal that just closed. The round that just landed. The number the board set. One call. We will tell you what is possible and how fast. Replies within 24 hours.

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