Workshop / 04

Harnessing AI: the AI workshop for executives

The fast track to learning Claude.

One day in London for exec teams. Hands on the tools, real workflows built, governance decided, a named agent to take home.

Book a meeting →
Dan Ilett, founder of The Proposition
Start with the methodology

Want it on paper first?

How to reduce decision risk and accelerate enterprise sales. The ten-barrier map for the modern complex deal. ~25 pages.

Start with the methodology

The Safety Advantage. Free.

PDF arrives by email. You will also start getting The Executive Summary, Dan's weekly briefing for CEOs. Unsubscribe anytime.

The challenge

Eleven employees. $200m revenue. Your board has seen the Midjourney numbers. Dario Amodei puts the odds of the first $1bn solo company at seventy to eighty percent. This is not a software procurement decision.

The diagnosis

Your exec team is curious about AI and has not touched it once this week.

A CFO I know ran three years of supplier contracts through Claude on a Saturday morning and walked into Monday with a renegotiation list that paid for his AI strategy ten times over. Your team is still waiting for IT to write a policy.

The teams pulling ahead are the ones whose leadership uses these tools daily. They build their own agents, name them, run them. They are compounding. The teams falling behind are watching from the sidelines and calling it caution.

There is also a safety problem most exec teams have not looked at yet. The consumer version of Claude is not the enterprise version. Data governance, insurance indemnification and boardroom accountability all have gaps that need decisions, not policies. The answer "the AI thing did it" will not hold up.

Common questions

Questions people ask before they start.

What is the AI workshop for executives?

One day in London where the executive team puts hands on the tools, builds real workflows, settles governance and takes home a named agent that does a job for the business.

Who should be in the room?

The chief executive and up to five of the leadership team. Nobody needs a technical background.

Do we need to have used AI already?

No. Most teams arrive curious and having touched nothing all week, which is the normal starting point rather than a problem.

What do we take away?

The workflows built on the day, a named agent to keep using and a governance position the board can live with.

What we do in the room

Six moves.

  • The real landscape. What Claude actually does that ChatGPT does not. Where the competition economics are going. What to bet on and what to ignore.
  • Hands on with Claude. The whole exec team building, not watching slides. Real use cases from your business, run live.
  • Your own named agent. Each exec builds one in the room. Briefed to their voice, their role and their weekly workflow.
  • The safety and governance brief. Consumer AI vs enterprise AI. Where your data goes. The insurance gap. The three decisions every board needs to make before Monday.
  • The operating model. How leadership uses these tools weekly without it becoming a side project or a compliance problem.
  • The 90-day plan. What you do on Monday, what you do in a month, what you do in a quarter.
Walk away with

Four things you walk away with.

  • Your own named Claude agent, built and briefed in the room.
  • A working exec playbook for how the leadership team uses AI in the running of the business.
  • Governance decisions made. Data, work and people. The three that cannot wait.
  • A 90-day plan for how this compounds from here.
Who it is for

Exec teams who know they need to lead on AI and need a day to actually do it.

CEO plus three to five of the leadership team. No technical background required. Bring the people who run the business, not the people who run the servers.

Who it is not for

One group should book a different room.

  • Engineering deep-dives. We work at the level of the business, not the codebase. Your developers do not need this day.
Format

One day in London. Private session.

One company per session. You get the full day with no other teams in the room.

Duration

One day

Location

London

Attendees

CEO + up to 5

Output

Named agent + plan

Book a meeting

Next available dates.

Private session. One company per date. Book a meeting →

Dan Ilett, founder of The Proposition
Who runs the room

From asking CEOs the hard questions to running the transformation programmes inside FTSE companies.

I have worked every side of the commercial table. I spent years interviewing CEOs as a journalist for the Financial Times, newspapers and online media. I founded Greenbang (50,000 readers, quoted by the UN and European Commission) and was the founding editor and investor in CoinDesk.

Inside FTSE companies I served as Commercial Director at Virgin Money and at Thomas Cook, where I ran transformation programmes that changed how big organisations sell, grow and prove their numbers.

That work has unlocked over $1bn in revenue for clients, and I have advised teams at IBM, Microsoft, Google, Cisco and Cognizant along the way.

Dan Ilett · Founder, The Proposition · Editor, The Executive Summary

Related reading

Where to go next.