The Proposition is what happens when journalism meets twenty years of building, selling and advising B2B businesses.
I spent years interviewing CEOs as a journalist for the Financial Times, newspapers and online media. I founded Greenbang, the clean-tech publication that grew to 50,000 readers and got quoted by the UN and the European Commission. I was the founding editor and an investor in CoinDesk, the Bitcoin news site that hit a million readers in six months and is now the biggest in the world.
Then CEOs started asking me to coach them for media appearances. That turned into deal coaching, communications advisory and proposition work for IBM, Microsoft, Google, Cisco and Cognizant. The same investigative skills the FT taught me help leadership teams find the truth about their commercial performance. That work has unlocked over $1bn in revenue for clients.
Today I run The Executive Summary, the AI and growth briefing 2,000+ CEOs read every Tuesday, and chair the City CIO Club for financial-services technology leaders. The Proposition is where journalism, commercial scars and the network sit in one room.
Four workshops. London only. Calendar-booked. No PowerPoint deck for sale on the way out.
Scale is for the founder who needs to know what is really broken before they spend another quarter pushing on the wrong lever. The Stress Test is for the team about to put their narrative in front of someone who matters. Flip It is for the enterprise sales motion that keeps winning the technical room and losing the boardroom. Harnessing AI for Execs is for the exec team who knows AI is the next platform shift and needs a day to actually start.
None of them is a group programme dressed up as a private session. The rooms are deliberately small. The work is yours, in your business, on a Monday.