Duration
One day
Do you want to scale?
A one day workshop in London with your leadership team. We find what you need to do to scale, in what order and why.
How to land the room when the buyer sits at the top. The five frames every C-suite buyer is running and the seven questions you need to answer before you walk in. ~30 pages.
They do not. They have a story problem that shows up as a sales problem, a marketing problem, an offer problem and a team problem all at once. Everything is connected and everything starts with the story you tell the market and yourselves.
I spend one day with one company. Not eight companies in a room. The leadership team, in London, working through what is actually broken. We start with your story because that is where the rot or the rocket lives. Then we work outward through every system that depends on it.
By the end of the day you know what is wrong, in what order to fix it, and why.
The CEO or the head of growth in the room. Up to three more from the leadership team. Founders, exec teams, transformation leads, commercial directors.
Eight sessions a year. When the dates are gone they are gone.
I have worked every side of the commercial table. I spent years interviewing CEOs as a journalist for the Financial Times, newspapers and online media. I founded Greenbang (50,000 readers, quoted by the UN and European Commission) and was the founding editor and investor in CoinDesk.
Inside FTSE companies I served as Commercial Director at Virgin Money and at Thomas Cook, where I ran transformation programmes that changed how big organisations sell, grow and prove their numbers.
That work has unlocked over $1bn in revenue for clients, and I have advised teams at IBM, Microsoft, Google, Cisco and Cognizant along the way.
Dan Ilett · Founder, The Proposition · Editor, The Executive Summary