Get Quoted

Mastering press interviews in 45 minutes.

From the journalist's side of the table. What reporters actually want, how they decide who makes the cut, and the six moves that get you quoted instead of edited out.

What's in it

• The MP3 audiobook — 45 minutes, listen on a walk
• A PDF companion with the frameworks, scripts and "before the call" checklist
• The six interview moves that get you quoted
• The "soundbite test" — when to give a quote, when to give context
• How to recover when you've fluffed it

Who it's for

CEOs, founders, spokespeople, scientists who get asked to comment, executives going into a results call with the FT or the Telegraph or Bloomberg. Anyone whose job involves a microphone.

Why it's free

Most media training costs four figures and teaches you to stonewall. This is what working journalists actually want from a source. Built from twenty years on the other side.