Attention Flywheels and Trust Engines

What you are missing about how senior buyers actually pay attention.

The two mechanics underneath modern enterprise growth. Why attention compounds when you build it right, and how trust scales differently from awareness.

What it argues

• Attention is a flywheel, not a funnel. It compounds or it dies.
• Trust is an engine, separate from attention. You need both.
• Most B2B marketing optimises one and ignores the other — and then wonders why pipeline plateaus
• The four moves that build both at once

Originally published

On The Executive Summary newsletter. Free to read.