Press Interview Survival Kit

The one-page checklist for the morning of a press interview.

Originally written for Erbut media-training clients. Tape it to your monitor before the call.

What's on it

• The five "before the call" prep moves (10 minutes)
• The three sentences you should never say
• The bridge phrases that pivot a hostile question
• The four "must include" mentions for any business interview
• What to do if you fluff a key answer mid-call

Who it's for

Anyone walking into a press interview without a media trainer holding their hand. CEOs going on results calls, scientists fielding journalist queries, comms teams briefing first-time spokespeople.

This sits on the Erbut media-training site — the same hand that built The Proposition. Worth the click.